Free Schema Markup Generator

Generate JSON-LD structured data for your pages. Choose a schema type, fill in the details, and copy the markup to your site.

Schema Type

• Article: Blog posts, news articles...
• FAQ: Frequently asked questions with...
• How-To: Step-by-step instructions for completing...
• Product: Products with pricing, availability...
• Local Business: Local businesses with address...
• Organization: Companies, nonprofits, and other...
• Breadcrumb: Navigation breadcrumb trails for...

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

What is Schema Markup?

Schema markup is a type of structured data that you add to your web pages to help search engines understand your content more precisely. It uses a standardized vocabulary from Schema.org to describe things like articles, products, businesses, recipes, events, and more. When search engines understand your content better, they can display richer results in the search listings.

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for adding structured data to your pages. You place a single <script> tag in your page's <head> section, and search engines parse it automatically. No changes to your visible HTML are needed.

Why Schema Markup Matters for SEO

• Rich results: Schema markup can trigger enhanced search listings with star ratings, FAQ dropdowns, how-to steps, product prices, and more. These rich results stand out in the search results page and attract more clicks.
• Better understanding: Search engines do not always interpret content correctly from HTML alone. Structured data removes ambiguity by explicitly labeling what each piece of content represents.
• Higher click-through rates: Pages with rich results typically see 20-30% higher click-through rates compared to standard blue link listings.
• Voice search and AI: Structured data helps AI tools pull accurate answers directly from your content. FAQ and HowTo schema in particular can boost your chances of winning featured snippets.
• Competitive advantage: Most websites still do not implement schema markup. Adding it puts you ahead of competitors who only rely on basic HTML.

Schema Types Explained

Article

Use Article schema for blog posts, news articles, and editorial content. It helps Google understand the headline, author, publication date, and publisher. This can trigger article-specific rich results including the article's image, published date, and author information in search results.

FAQ

FAQ schema marks up a page that contains a list of questions and answers. When Google recognizes this markup, it can show expandable FAQ dropdowns directly in the search results.

How-To

HowTo schema is designed for step-by-step instructional content. Google can display your steps directly in search results, sometimes with images for each step.

Product

Product schema helps e-commerce pages display price, availability, ratings, and review counts directly in search results.

Local Business

LocalBusiness schema is essential for brick-and-mortar businesses. It communicates your address, phone number, business hours, and price range to search engines.

Organization

Organization schema defines your company or nonprofit, including its name, logo, contact information, and social media profiles.

Breadcrumb

BreadcrumbList schema defines the navigation path to a page. Google uses this to display breadcrumb trails in search results.

How to Add Schema Markup to Your Site

Steps:

1. Use this generator to create your JSON-LD markup
2. Copy the generated <script> tag
3. Paste it into the <head> section of your HTML page
4. Test your markup using Google's Rich Results Test
5. Deploy your updated page and wait for Google to recrawl it

Schema Markup Best Practices

Do:

• Mark up content that is visible on the page
• Keep your structured data accurate and up to date
• Use the most specific schema type available
• Test your markup with Google's Rich Results Test before deploying

Don't:

• Mark up content that is hidden from users
• Add fake reviews, ratings, or prices to your schema
• Duplicate the same schema across unrelated pages

Go Beyond Schema Markup

Schema markup helps search engines understand your content, but you also need great content to rank.